
ONE EXAMPLE
A 34-year-old woman with moderate myopia and astigmatism sought laser vision correction and underwent bilateral LASIK at the Bochner Eye Institute 25 years ago. The procedure was uneventful, and she transitioned to annual follow-ups with her own eye doctor after the initial healing period. These visits were emphasized as essential for preventative care, helping to monitor the anterior segment, fundus, and rule out neurologic abnormalities. She adhered to these recommendations, invested in protective sunglasses, and adopted reading glasses upon developing presbyopia.
Two decades later, her daughter – who was 5 years old at the time of her mother’s LASIK – underwent vision correction at the Bochner Eye Institute due to her own history of moderate myopia. Like her mother, she was highly satisfied with the outcome and continued regular follow-ups with her eye doctor. Encouraged by her positive experience, she recommended refractive surgery to friends and relatives, further demonstrating the impact of patient satisfaction and trust in eye care professionals.


KEY LEARNING POINTS:
1. PATIENT SATISFACTION DRIVES REFERRALS:
- Eye care professionals who establish expertise in refractive surgery evaluations and counselling often see their practices grow. Satisfied patients frequently refer family, friends, and colleagues, as illustrated in this case where the mother’s positive experience inspired her daughter to undergo surgery 25 years later.
2. ANNUAL EYE EXAMINATIONS ARE CRITICAL:
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Refractive surgery patients must understand the importance of regular eye health assessments. At Bochner, brochures highlighting the value of these annual exams are provided to reinforce this message.

3. TRUST IN EYE DOCTORS IS PIVOTAL:
- Patients often rely on their primary eye doctor for advice and recommendations, including those related to refractive surgery. Building trust is key to fostering long-term relationships and referrals.
4. PROMOTING REFRACTIVE SURGERY EXPERTISE:
- Make your expertise in refractive surgery counseling visible through office materials such as plaques, posters, brochures, videos, or social media. These tools can help position you as a trusted authority in the field.
- If you need professional assistance, please feel free to reach out to us
